Body Paint Art in Advertising- 74 Breathtaking Examples

  As the world of marketing becomes increasingly complex and competitive, brands must seek ways to differentiate themselves and their products. However, simply doing bold campaigns for the sake of being trendy and audacious is not always enough to gain the trust of potential buyers. Nowadays, consumers want to support brands that are relatable, authentic, and creative. Consumers want to see bits of themselves reflected in brand campaigns before even buying the product or service. With this being said, advertisers must seek out new ways to peak interest, drive conversation, and relate their brand to humanity.

         One interesting way brands can achieve these goals is through the use of body paint art campaigns. Body painting is a dynamic medium that continues to gain popularity with its whimsical use of our human bodies. Although many of us may think of body painting as the times we got our faces painted as children, contemporary body paint art encompasses much more than playful paintings upon our skin. Modern body painting has the dynamic ability to tell stories. By relating shapes, colors, objects, and themes to the human form, body paint can humanize even the most abstract concepts. This unique characteristic is one that should not be overlooked by advertisers; body painting may be one of the most dynamic storytelling tools available. This article will dive into the history of body paint advertising as well as examples of some of the most successful body paint advertisements done by major organizations. 

A brief introduction to body paint art

Before we uncover how body paint art can fulfill advertising objectives, it is important to define what body painting even is. According to the Merriam Webster dictionary, body paint can be defined as “paint applied to a person’s body”. The act of painting one’s body can be traced back to indigenous people across all major continents. Body painting was a practice originally done to signify an important detail about a man or a woman. Social status, spiritual meanings, and tribal responsibilities were all different traits that could be conveyed through body art. By using natural dyes derived from plants, fruits, and pigments, indigenous people could temporarily alter their skin. Ultimately, ancient cultures around the world used body paint as a way to define who they were.

Like most artforms, body painting has evolved tremendously from its primitive origins. Body paint itself is no longer limited to naturally derived pigments. Body painters can now choose from an array of tools ranging from makeup to skin-safe silicone paint. Additionally, contemporary body painting has evolved into an artistic vehicle that allows free artistic expression. Body painters are no longer constrained to conveying ideas only about the person they are painting. Instead, modern body paint artists can use their human canvases to make statements about society, illnesses, nature, and even themselves. In fact, many body paint artists do not limit themselves to even one human canvas and instead use a multitude of human models to communicate an idea. Since contemporary body art typically uses temporary paints, it can be captured through photography, installations, and performances. 

What’s especially unique about contemporary body paint art is the fact it incorporates a human body into the composition. Like most forms of art, body painting can be used to explore almost any idea. However, by using the human form within their body paint art or performances, body paint artists allow for others to relate to the humanity that their compositions bring. For example, a realistic painting of landscape on a traditional canvas will not typically leave its audience with questions about the scene or their relationship to it. Painting a landscape onto a human, however, creates a different reaction. That landscape is now recognized as human, and we unconsciously begin to relate to the artwork at an empathetic level. Humans are naturally wired to look for patterns and humanistic qualities in non-human objects, and body paint art allows that human element to bring deeper meanings and engagement into the subject matter. Body painting is so special because it is bringing art to life and allowing the human body to tell countless stories. 

The history of body paint art in advertising

Although body paint has had a rich history, advertisers have only begun to utilize the art form fairly recently. The first marketing stunt done with body paint was at the 1933 World’s Fair in Chicago. Here is where cosmetic entrepreneur Max Factor Sr. shocked the world by painting the nude body of burlesque star, Sally Rand. Although this body painting brought lots of attention, it was deemed too controversial for that era’s ultra-conservative society. In fact, Sally Rand and Max Factor Sr both got arrested for the display. Luckily, the psychedelic seventies popularized body painting as a form of personal expression. 

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Image of Max Factor Sr’s body paint work done on burlesque star Sally Rand (1933)

Suddenly, in the nineties, brands began to experiment with body paint stunts again. As they were no longer worried about offending a conservative society, magazines particularly embraced the artform. In the famous 1992 edition of Vanity Fair, Demi Moore graced the magazine’s covers with a body painted suit done by body paint legend, Joanne Gair. In 1999, Sports Illustrated hired Gair to paint swimsuits on models for their swimsuit edition. The body painted swimsuits proved to be widely popular and are still featured in Sports Illustrated today. Bold stunts such as these inspired artists across the world to explore the art form. Nowadays, there are a wide range of body paint artists each specializing in their own unique styles and aesthetics. 

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Demi Moore’s Vanity Fair “Birthday Suit” cover by Joanne Gair (1992) Image Source: Wikipedia


Modern examples of body paint in advertising campaigns

Below is a list of the top 20 modern body paint advertisements. We gathered examples from various industries to demonstrate how versatile body painting can be. From car companies to nonprofits, organizations across the world are understanding the impact body paint art can have. Although body painting may be seen as risque or “too sexy”, a skilled body paint artist will understand how to apply the human body in a way that best fits the message that a brand is trying to convey. Many of the examples below show that it is not necessary to have nudity or even full bodies shown at all. These examples will further emphasize how versatile, flexible, and impactful body painting is. 

1.) World Wildlife Fund

The World Wildlife Fund (WWF) is one of the organizations that frequently uses body paint to spread its message about wildlife preservation. By using campaigns featuring only human hands to several painted humans, WWF reminds everyone of the human-like qualities all animals have. In 2012, the WWF teamed up with Guido Daniele to turn hands into wild animals. These images have been some of the most well-known examples of body paint art even to this day. In 2016, the WWF utilized body painting again to spread awareness of illegal ivory trading. This time, body paint artist Johannes Stoetter turned three models into an elephant with the hopes that people would understand the risk these intelligent animals face. This particular example highlights how even nonprofits can utilize body paint to educate others about their cause. 

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Guido Daniele’s “Give a Hand to Wildlife” Campaign. Image Source: Wabbaly

Advertising Agency: Saatchi & Saatchi Simko, Geneva, Switzerland

Creative Director: Olivier Girard

Art Director: Nicolas Poulain

Copywriter: Jean-Michel Larsen

Body painter: Guido Daniele

Information Source(s): Wabbaly

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Johannes Stoetter’s “Coming Together for Elephants”. Image Source: BBC

Body painter:Johannes Stoetter 

Information Source(s): BBC, National Geographic 

2.) Air New Zealand

Air New Zealand’s “Nothing to Hide” campaign highlights how copywriting and body paint can create brilliant advertising. The airline wanted to show that it does not charge for extra services the way its competitors tend to do. The campaign included snapping photos of various airline workers doing their jobs in the flesh. Pilots, baggage loaders, and flight attendants had their typical work uniform painted on their skin to become the poster children of the campaign. What is extra special about the “Nothing to Hide” campaign is that it also included a new safety video in which all the instructors were also body painted. The video shown to passengers during take off, and it certainly created a buzz!

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Poster for Air New Zealand’s “Nothing to Hide” campaign. Image Source:The Inspiration Room 

Advertising Agency: .99

Executive Creative Director: Craig Whitehead

Deputy Creative Director: Nicolas Poulain

Art Director: Janelle Herrick (nee Olsen)

Copywriter: Lara Philips

Agency Producer: Vicky O’Leary

Film Director: Kevin Denholm via Exposure Films, Auckland

Information Source(s): The Inspiration Room

3.) Nestle Coffee

Nestle recently did a body painting stunt that highlights one of the major themes that can come through with body paint: all-natural. To advertise their new, all-natural coffee creamer, Nestle painted employees of a Manhattan coffee shop. Visitors were in disbelief when they suddenly realized that their baristas’ apron and shirts were all an optical illusion made with body paint. However, the reception was positive overall. Nestle posted a video of their stunt, and it went viral with over 2.3 million views. 

Best of all, the patrons’ Nestle-creamed coffees were free (which turned out to be more unbelievable than the body painted baristas). 

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Screenshot from Nestle’s ‘All Natural’ Creamer campaign. Image Source: NY Daily News

Advertising Agency: 360i

Chief Creative Officer: Pierre Lipton 

Information Source(s): NY Daily News

4.) Ford

The Ford Focus “Go Green” Campaign is a great example of how body paint can apply to objects beyond the human body. Ford partnered with Trina Merry, a body paint artist known for her camouflage body paint art. The artist painted singer Jason Mraz, actress Felicia Day, and lifestyle guru Rainbeau Mars next to a Ford Focus Vehicle. Both the electric cars and each model were painted into their natural landscape thus creating an intriguing illusion. This campaign demonstrates that products can be incorporated into the body paint design of an advertisement. Additionally, the “Go Green” campaign shows how body paint can explore topics about our relationship with nature. 

Jason Mraz and Ford Focus painted by Trina Merry. Image Source: Trina Merry

Advertising Agency: The Audience

Body painter & Photographer: Trina Merry 

Ford continued to promote its environmental values through body paint in a different campaign. As a way to advertise for the Ford Environmental Conservation Award, the automotive company used face painting, hand painting, and food to make a statement about helping nature. 

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Advertising Agency: JWT, São Paulo, Brazil

Creative Directors: Mario D’Andrea, Roberto Fernandez

Art Director: Sthefan Ko

Copywriter: Fabio Leao

Photographer: Regis Fernandez

Illustrator: Sthefan Ko

5.) Coors

The alcohol industry uses body paint in their advertising campaigns fairly frequently. Coors Light Beer teamed up with body paint artist Filippo Ioco to blend in three models on a can of their beer. The iconic Coors logo was seamlessly painted onto the models, and the human canvases were also painted to look like they were made out of the same metallic texture of the beer can. This particular piece shows how body paint art can incorporate more than just flat colors; there are ways to include iridescent shimmers, glitter, and metallic texture into body paint art. 

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Coors Light Beer- “Human Can” done by Filippo Ioco. Image Source: Filippo Ioco

Body Painter:Filippo Ioco

6.) BayerAspirin

In an effort to spread awareness and education about the risks of heart attacks, Bayer hired body paint artist Alexa Meade to paint three heart attack victims. Alexa Meade’s uses a style that makes her subjects and their backgrounds appear like they are part of a painting. Bayer’s campaign then went even further by allowing social media users to use an augmented reality filter to put themselves into Meade’s paintings. Bayer’s recent campaign shows advertisers that brands can combine body paint, technology, and social media to create an interactive, engaging, and informative marketing tool. 

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Bayer’s #YourHiddenRisk campaign painted by Alexa Meade. Image Source: Mmm-Online

Body Painter: Alexa MeadeInformation Source(s): Mmm-Online, New Kerala, Your Hidden Risk

7.) Delta Faucets

In order to advertise the effectiveness of their In2ition Shower Heads, Delta Faucets used body paint in a really unique way. Instead of highlighting their product by putting body paint on models, Delta’s campaign took a different direction. Body painted men used the Delta Faucets to take their painted outfits off. This campaign also used a video to capture how quickly the paint melted off the models. Delta’s campaign shows how body paint can be viewed through different angles. Like Delta, some products may have a more effective campaign by taking body paint off. Consider the message you want to send and think of the different ways body paint can be used to communicate it.

Creative Agency: Young & Laramore

Information Source(s): iSpot.tv

8.) Pampaverde

Pampaverde, a Chilean meat company, used body paint to exaggerate the size of their products. By painting a giant mouth across a model’s face and neck, Pampaverde was able to exaggerate the size of their “extra big” frozen burgers. This is an excellent example of how intentional body paint can be used to convey the scale of a product and how our bodies relate to it. 

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Advertising Agency: La Mesa (Santiago, Chile)

Executive Creative Director: Sebastián Katz

Creative Director: Sebastián Katz

Art Directors: Jorge Llewellyn, Cristian Toffolo

Copywriter: Cristián Zarzar

9) Nestseekers International 

Consider the case of Ryan Serhant and the property and real estate firm, Nestseekers International, was attempting to sell. By working with body paint artist Trina Merry, a body paint advertising campaign was devised to create buzz about the property. The real estate firm even went one step further by pasting a giant copy of Merry’s art against the wall of the building and in Times Square. Once the images went public, Ryan states that “everyone noticed and then we broke price records”. Even in an industry that is typically not known for its creativity, this artistic advertising campaign captivated attention around the world. 

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Trina Merry’s work for Nestseekers International “100 Avenue A”. Image Source: Trina Merry

Sales and Marketing: Nestseekers

Exclusive Sales Agent:Ryan Serhant

Architect:Isaac & Stern

Branding and Graphic Design: IF Studio 

Body Painter: Trina Merry

Developer: Magnum Real Estate Group

Interior Design: Built In Studio

10.) NY Magazine-My Living Election Map

Even politics has a seat at the body paint table! During the 2016 presidential elections, New York Magazine live-streamed artist Trina Merry body painting models with the outline of all 50 US states. Almost like a human-shaped coloring book, Merry painted in each state red or blue once the electoral votes had been released. This campaign shows that body painted can even be used to live stream important information. Instead of competing with major news stations all reporting the same news in the same format, New York Magazine went a more artistic route. Those watching the live stream still got the same voting results coverage, but they were able to sit, watch, and enjoy the live painting regardless of the party they identified with. Over half a million people watched the video on Facebook, and it received over 3,800 comments and over 1,000 shares.  

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 “2016 Election Map” By Trina Merry. Image Source: Trina Merry 

https://www.facebook.com/NewYorkMag/videos/10154727454929826/

Body Painter: Trina Merry

Photographer: Bertrand Orsal

11.) AT&T

In 2008, AT&T wanted an effective way to advertise their international roaming services. The cellular service provider used the talents of Guido Daniele’s hand paintings to relay the news to the world. What’s especially interesting about this campaign is how the hands are holding cell phones while they are painted to look like famous landmarks and animals from countries around the world. This genius juxtaposition created a buzz, and the campaign was voted as ‘America’s Favorite Magazine Ad’ by consumers. Here is another example of how body paint can be used in conjunction with products or props to further enhance the message a brand is attempting to say. 

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AT&T “Hands” campaign done by Guido Daniele. Image source: If it’s Hip, It’s Here

Advertising Agency: BBDO Atlanta, BBDO New York

Chief Creative Officers: David Lubars, Bill Bruce

Exectuive Creative Director: Susan Credle

Creative Directors: Rich Wakefield, Chuck Meehan

Art Director: Biran Locascio

Copywriter: Bridget Prophet

Body Painter: Guido Daniele

Photographer: Andric 

Awards: Voted ‘America’s Favorite Magazine Ad’ by Consumers, Magazine Publishers of America 

Information Source(s): It it’s Hip, It’s Here

12.) Centro de Valorização da Vida (Sucidie Prevention Center-Brazil)

Serious topics like mental health can also spread awareness through body paint. The Centro de Valorização da Vida (a Suicide Prevention Center in Brazil) wanted to explore how depression can look. In this campaign, models burrow their faces into hands that are painted into happy faces. The campaign reminds their audience that depression can have many faces-even unexpected ones. This campaign uses hand paintings to convey two emotions: the sadness of the person crying into them, and the happiness shown to the world. 

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Image Source: Ads of the World

Advertising Agency: Seven Comunicação Total, Blumenau, Brazil

Creative Director: Juliano Tejada

Art Director / Illustrator: Mário Sérgio Ferreira

Copywriter: César Noda

Retoucher: Kado Digital Art

Photographer: Shutterstock

Information Source(s): Ads of the World

13.) Motor Accident Commission of South Australia

Body paint and sculpture can be combined to create beautiful artwork. Emma Hack, body paint artist, was commissioned by the Motor Accident Commission of South Australia to create a jaw-dropping, effective public service announcement. Hack positioned and painted her models to appear like a wrecked vehicle. In an effort to stop reckless speeding, the public service announcement reminded their audience of the lives involved in each car accident. The composition took 17 painted models to shape themselves into the car, but the message is very clear and powerful

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Emma Hack’s body paint art for the Motor Accident Commission of South Australia. Image Source: My Modern Met

Commission Agency: Clemenger BBDO Adelaide

Body Painter: Emma Hack

Information Source(s): My Modern Met

14.) Apetit

As a way to encourage people to incorporate more vegetables into their diets, Finnish food manufacturer Apetit worked with body painter Riina Laine to spread their message across Finland. Laine created a stalk of broccoli, a carrot, and onion out of craftily positioned human models who were subsequently painted to mimic the veggies. The people of Finland were captivated by the artwork once the campaign went live online and on the television. The food and restaurant industry has a unique opportunity to utilize body paint for their products since our society recognizes that “we are what we eat”. 

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Riina Laine’s body paint illusions for Apetit. Image Source: Riina Laine

Body Painter: Riina Laine

Photo: Aleksi Koshinen

Concept and Production: Hasan & Partners

Information Source(s): Rinia Laine

15.) Kimberly Clark 

Kimberly Clark, a conglomerate who owns well-known cleaning and personal sanitation brands, used hand paintings to emphasize how important it is to wash our hands. By positioning and painting hands to look like monstrous germs, Kimberely Clark emphasizes how dangerous our hands can become if we don’t take proper cleaning measures. Additional copy in the ad explains that one out of every four soap refills contains harmful bacteria, but Kimberly Clark guarantees their soaps are safe. By using body paint and copy, Kimberly Clark’s campaign effectively made a statement consumers will remember.

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Advertising Agency: Ogilvy 

General Creative Director: Nicolás Schumacher

Creative Director: Ronny Villalobos

Copywriter: Alonso Cortés

Illustrator: Rodrigo Piedra

Photographer: Ricardo Quirós

Art Directors: Roberto Leitón, Daniel Lopez

16.) Secretaria Estadual Da Saúde

Similar to the example above, the Secretaria Estadual Da Saúde in Brazil made a public service announcement about hand cleanliness. Once again, body paint allowed for simple human hands to transform into ferocious, bacterial monsters. PSAs like these show how body paint can relay information about different parts of our body.

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Advertising Agency: Agência Matriz, Porto Alegre, Brazil

Creative Directors: Roberto Philomena, Telmo Ramos

Art Directors: Jorge Appio, Paulo Moraes

Copywriter: Magali Moraes

Illustrator: Fescher Neoilustração

Photographer: Raul Krebs

17.) Marriott London Sevens Rugby Competition 

Sports can always be given an artistic perspective to engage fans even more into the game and its players. The Marriott London Sevens, a major Rugby event, commissioned Carolyn Roper to paint several rugby painters as safari animals. However, each player was painted as the animal that best represented their strengths. For example, those whose speciality was speed were painted like a cheetah. This campaign shows that body painting can highlight individuality in a fun and interesting way for fans to engage with. The campaign was a success and received buzz from the Daily Mail and The Sun

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Ruby Sevens promo done by Carolyn Roper. Image Source: Carolyn Roper

Body Painter: Carolyn Roper

Information Source(s): Carolyn Roper, Independent

18.) Gold’s Gym

To show how freakin’ powerful our bodies are, Gold Gym turned human bodies into powerful vehicles with body paint. Athletic models were painted into a tank, a bulldozer, and a crane. What an awesome way to explore how mighty the human form can become!

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Advertising Agency: jotabequ GREY, Costa Rica

Creative Director: Alexander Obando

Art Director: Héctor Acuña

Photographer: Noelia Badilla

19.) Conservação Internacional

The Brazilian division of Conservation International, a nonprofit promoting wildlife conservation, used body paint to turn lips into animals. A cheetah, a crab, and a bee were created from human mouths as a way to give these creatures a voice. Body paint can truly be utilized in the smallest ways, yet the impact is equally enormous! 

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Advertising Agency: Africa, São Paulo, Brazil

Creative Directors: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy

Art Director: Gabriel Jardim

Copywriter: Vinicius Bandeira

Illustrator: Paige Thompson

Photographer: Paige Thompson

20.) Breast Cancer Foundation

The Breast Cancer Foundation is always trying to get women to understand the risks of breast cancer. The “Are you obsessed with the right things?” campaign used a combination of illustration and body paint to demonstrate how women are oftentimes concerned with the “wrong” things. Obsessing over stray hairs, pimples, and the sizes of their bottoms, the illustrated women are ingeniously created with the breasts and torso of the body paint model. This campaign not only spreads awareness but creates a relatable story through the bodies of women. 

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Advertising Agency: DDB, Singapore

Executive Creative Director: Joji Jacob

Creative Director: Thomas Yang

Copywriter: Khairul Mondzi

Art Director: Andrea Kuo

Account Director: Rowena Bhagchandani

Account Executive: Ng Ling Kai

Illustrator: Andy Yang Soo Kit

Digital retoucher: Agnes Teo

Photographer: Allan Ng / Republic Studios

The future of body paint in advertising <

The future of body paint advertising is extremely bright and full of possibilities. There are plenty of trends across industries that can highlight opportunities for possible body paint advertisements. With movements such as body positivity on the rise, it won’t be surprising to see brands utilize body painting in future campaigns. Social media is starting to embrace body acceptance, so body painting can become a key opportunity for digital marketers to offer relatable content to their target markets. With this in mind, it is important to remember how much consumers value inclusivity and body diversity. Therefore, marketers must ensure that their body paint campaigns are authentic, imperfect, and unique. 

Another future opportunity lies in the realm of fashion. It is not uncommon to hear about A-list celebrities strutting the red carpet in custom, body paint couture or accessories. Even if they aren’t a fashion brand, advertisers can capitalize on this trend by teaming up with celebrities and/or influencers for a body paint fashion campaign. Although fashion may seem limited, it is important to consider the idea with an open mind. Brand/product colors and logos can be designed into the outfit or accessory; custom painted bikinis, for example, can be created to target a specific market. This flexibility gives non-fashion brands the opportunity to make their own public statements. Much like the way NASCAR sponsors advertise their brand on a racecar, body paint fashion may become an increasingly popular way for viewers to see their favorite stars wear particular brands or messages. 

On the other hand, the beauty community has been an industry that has consistently embraced body painting in its advertising. In an effort to show makeup pigmentation, color variety, and durability, many beauty brands use face painting and other body paint methods to differentiate their products. This trend will likely increase as the beauty industry also becomes increasingly competitive. Brands and beauty influencers must create looks that have never been done, and body paint offers the opportunity to create these showstopping pieces. As the line between makeup and art dissolves, it is likely that more beauty brands will continue to use body paint as an advertising method. Although most body paint art in the cosmetic industry currently focuses on face paintings, it is likely that brands will begin to incorporate more of the human body into their pieces in an effort to differentiate themselves. 

Finally, the increasingly competitive landscape of digital marketing presents a unique opportunity for marketers to utilize body paint in their advertising. As the pressure to develop viral ads grows stronger, marketers must understand that effective advertisements should be powerful enough to strike the intrigue of their target market and even the press. Although ad popularity isn’t always easy to predict, unique ad campaigns seem to attract inevitable attention. The list of advertisements highlight successful ads that were featured across several online news and social media channels, and the effects of body paint art on social media will likely only become more apparent. As more advertisers begin to understand the powerfulness of body paint, it is likely that more digital advertisements will begin to utilize body paint in unique new ways. 

Overall, there are many avenues that advertisers can take in order to promote their brand, products, or services. However, body paint is an alternative method that has proven to capture the attention of a wide range of people. By combining body paint and advertising, marketers can utilize the human form to convey a message to their audience. Body paint does not need to be limited; any section of the body can be used as a canvas, and multiple bodies can be used as well. A good body paint artist knows that the skies are the limits. As it is becoming harder for brands to become noticed, marketers must understand that their ads must be effective, creative, and special. Body paint art tends to turn heads, so marketers must also brainstorm how their ads can incorporate the same levels of intrigue. Body painting allows for anything to have a human identity, and perhaps this is the competitive advantage that brands need to utilize in their advertisements.  

Need a Smile? 114 Binge-Worthy Bodypaint Videos

Distractions for Social Distancing “Shelter in Place” Quarantines

So it's been a week (or more) of mandatory social distancing... how are you holding up? I'd love to hear from you.

The feedback we've been getting from family, friends, clients & fans is that they are desperate for some distractions.  So without further ado, take this as your bullet point swipe file to grab some great bodypaint amusements.

Art has the power to heal & we're ready to dish out some medicine!

Things to Read —-

List of Binge-Worthy Bodypaint Videos ----

We've also been seeing a surge in time spent on YouTube.  Here are 119 of our bodypaint videos (alphabetized) that are short, sweet and packed full of art & inspiration!  Remember we post new content Monday, Wednesdays & Fridays so subscribe to our channel & keep coming back for more! 

(This Friday we will post a very special bodypaint meditation video.)

  1. 3 Easy Last-Minute Halloween Makeup & Costume Ideas

  2. Aflon's Story: Becoming Her Obsession

  3. All Bodies Are Beautiful in Dallas

  4. Ask Trina: Episode 1

  5. Ask Trina: Episode 2

  6. Awesome Bodypainting for a Studio 54 Party

  7. Behind the Scenes: Astrological Symbols

  8. Behind the Scenes: Gordon Biersch "Art in a Bottle"

  9. Behind the Scenes: Have You Ever Blended into a plane?

  10. Behind the Scenes: Objectified Dallas Dollhouse

  11. Behind the Scenes | Bodypaint at St John the Divine NYC

  12. Behind the Scenes | Bodypaint Blending into Big Ben

  13. Behind the scenes | Bodypaint Camouflage into the LA Skyline

  14. Behind the Scenes | Camouflage Bodypaint in Brooklyn (DUMBO)

  15. Behind the Scenes | Edge of Wonder: Human Microbiome (Bodypaint Illustrations)

  16. Behind The Scenes | Human Motorcycles (Bodypaint)

  17. Behind the Scenes | Ice Cave

  18. Behind the Scenes | James & Ally’s Bodypaint Engagament Photoshoot

  19. Behind the Scenes | Kate Weiser Chocolate x Trina Merry = Living Bonbons (Bodypaint)

  20. Behind the Scenes | Objectified at Untitled Space Gallery

  21. Behind the Scenes | Performance of “Tea Party” at YouTube NY

  22. Behind the Scenes | Pop Art Bananas

  23. Behind the Scenes | Silly Bob Ross Paint-A-Long Experiment

  24. Behind the Scenes | Time Out Magazine NY Presents Trina Merry

  25. Behind the Scenes | “This is Pain” with Trina Merry

  26. Behind the Scenes- Human Temple

  27. Behind the Scenes of "Cancer" (Astrological Symbol)

  28. Behind the Scenes of "Objectified" @ Works San Jose

  29. Bob Ross Bodypaint Series FAQ

  30. body dysmphoria ON pink

  31. Bodypaint-a-long to Bob Ross

  32. Bodypaint at Machu Picchu

  33. Bodypaint Blending Challenge: Basquiat

  34. Bodypaint Challenge: Blending into Frida Kahlo’s Portrait

  35. Bodypaint Challenge: Bringing Monet's Water Lilies to Life

  36. Bodypaint Challenge: Bringing Warhol’s “Marilyn” Monroe to Life

  37. Bodypaint Challenge: Picasso’s “Les Demoiselles d'Avignon”

  38. Bodypaint Challenge: Van Gogh’s “Starry Night”

  39. Bodypainting at the Trump Tower

  40. Bodypaint on Easter Island

  41. Bodypaint Vs Antiquities?! Performance at the Getty Museum

  42. Bodypaint Vs Antiquities?! Performance at the Getty Museum

  43. Bodypositive Influencers in a Special Bodypaint Performance

  44. Camouflage Bodypainting at Gapstow Bridge

  45. Camouflage Bodypainting at Machu Picchu

  46. Camouflage Bodypainting at Petra

  47. Camouflage Bodypainting at Stonehenge

  48. Camouflage Bodypainting at the Colosseum

  49. Camouflage bodypainting at the Pyramids of Giza

  50. Camouflage bodypainting into Basquiat's "Untitled"

  51. Camouflage Bodypainting into Easter Island Moai

  52. Camouflage Experiment 01

  53. Case Study: Vintage Circus Animals Party

  54. Case Study | FORD x Jason Mraz x Trina Merry

  55. Case Study | FORD x Trina Merry

  56. Case Study | See How Awesome Human DNA is with This Special Facepainting

  57. Commission: How do you sell a building that doesn't exist? (FT. Ryan Serhant)

  58. Commission: Watch as we make a car disappear into RBC bank

  59. Exhibition | "Objectified" at Untitled Space Gallery

  60. Exhibition | “This is Pain” at Oculus World Trade Center NYC

  61. Gloria's Story: Engagement Boudoir with a Painty Twist

  62. Here’s what happened when we bodypainted at the World Trade Center on 9/11

  63. How Art Can Change the World

  64. How To | Camouflage Bodypaint Demo

  65. How to | Choose Your Bodypaint

  66. How To | Easy SFX Makeup Inspired by “It” Pennywise the Clown

  67. How To | Melty Unicorn Sherbert Halloween Makeup

  68. How to Be Unique & Stand out. Interview with CAROLINA

  69. How to Bodypaint with Liquid Latex

  70. How to Overcome Body Issues & Have Freedom with Bodypaint

  71. Interview | How to Overcome Your Insecurities with Bodypainting

  72. Interviews for Trump's Cabinet

  73. Meet the Team: Emma Vega

  74. Meet the Team: Erica Ensminger

  75. Meet the Team: Luisa

  76. NERF Super Soaker Commercial "Camo Battles"

  77. News | The Morning Show Australia

  78. Objectified: Watermill Center's "Devil's Heaven"

  79. Oculus NYC Camouflage Bodypainting

  80. On the Road: Camouflage Bodypaint Adventure in Toronto

  81. On the Street: Camouflage Bodypainting at the Brooklyn Bridge Waterfront

  82. Opening Reception

  83. Opening Reception at Lemon Frame Gallery

  84. Original Film | A NYC Bodypaint Musical

  85. Performance | "Delicate" at WORKS San Jose Gallery

  86. Performance | "Drool" at WORKS San Jose

  87. Performance | "Momentum" with Andy Goldsworthy at San Jose Museum of Art

  88. Performance | "Pink Petal Lipstick (Lead Ingestion)"

  89. Performance | "Reflections" at WORKS San Jose

  90. Performance | Bop Along to these Bodypainted Pop Art Bananas

  91. Performance | Objectified: Black Chairs

  92. Performance | Objectified: Pink Couch

  93. Performance | Objectified: Pink Dollhouse Boudoir

  94. Performance | Objectified: Purple Couch

  95. Performance | Objectified: Special Valentine's Day Performance

  96. Performance | Objectified at Untitled Space Gallery NYC

  97. Performance | “Glass on painted bodies”

  98. Performance | “Objectified: Black Couch”

  99. Performance | “Objectified: Cream Chair”

  100. Performance | “Objectified: Red Couch”

  101. Performance | “Objectified Solo: Rat on a Chinese Vase”

  102. RTL Television Presents New York Bodypainter Trina Merry

  103. Tess’s story: Lighting Her Heart on Fire (with Bodypaint)

  104. The Power of Vulnerability: Interview with Nude Bodypaint Model Dara Swisher

  105. Trending for 2020: Check out Our Top 10 Viewed Videos of the Year

  106. Trina Merry's Bodypaint Reel

  107. Trina Merry presents "Shrouds of Our Sisters"

  108. Unique Surprise Bodypaint Proposal in Times Square

  109. VOTE happening at Federal Hall

  110. What is it like getting boudoir bodypaint? (lingerie)

  111. Will NYC notice this girl’s clothes are really bodypaint?

  112. “Lust of Currency” Series Announcement

  113. “This is Pain” Patient Stories

  114. “You Are a Masterpiece” (Paris Fashion Week)

Camouflage Bodypaint at MoMA's PS1 Rockaway Beach House

A heartbeat means energy. A heartbeat means strength. And a heartbeat means life. So, while it may seem silly to some, with body painting I am addicted to the fact that my canvas has a heartbeat - that it's alive. Every person I paint is breathing and moving as I transform their bodies into works of art.

Even if it’s not an actual “heartbeat,” every car, home and building has its own rhythm of activity. That was the case with an old abandoned building I came across on New York’s Rockaway Peninsula a few years ago.

The structure, part of Fort Tilden, was featured in 2014 during “Rockaway!” a public arts festival. The festival was sponsored by a number of local art organizations to celebrate the reopening of Fort Tilden after the devastation of Hurricane Sandy in 2012. As part of the exhibit, German artist Katharina Grosse painted a site-specific installation at the decaying aquatics building.

As I approached the structure from a distance, I knew it had a heartbeat. Even those it remained a shell of a building, all hollowed out inside, with nothing but sand as a floor and the beach breeze blowing through where the windows should be, Katharina had brought it back to life. Maybe it was the vibrancy of the color or the way the painted waves created an aura of movement, but even those I couldn’t put my finger on it, this building spoke to me.

I could hear its heartbeat.

As I moved closer, it felt like when I first came to New York. I was extremely lonely and was struck by this feeling that I could just fade into the background and no one would even know where I went. It was that image I took with me that day to Rockaway Peninsula.

It was actually that same feeling that lured me to body painting in general. I am absolutely in love with the fact that body painting is here for one moment and then gone the next.

As many of you are aware through my social media sites, my specialty is blending people into the different architecture of New York. I literally make them stand out by having them blend in. That was the case at Rockaway Beach. I was delighted to mimic Katharina’s sweeping use of red, orange and white that represents the colors of the sunset at the beach.

As I painted those shades on my model, I could feel a number of heartbeats: Hers, mine, Katharina’s, the building’s, the waves. It was a unique experience.

As a body painter, I’ve realized that there is so much more that you can do outside of four white walls with the Internet and I'm really interested in the possibilities of that. I hope that my work makes everyone think about the power of their own bodies and helps them develop a more positive body image by accepting their body as it is – cellulite, freckles, age spots, scars and all.

35 Female Body Painting Designs (Amazing Photos)

Everything You Should Know About Body Painting 

While Roman and Greek statues are life-like, body painting literally brings the artwork to life. Body painting has been around since the beginning of humankind as a form of celebration, preparation for war, and funerals in ancient tribes. But in recent years, body painting has become a feminist niche in contemporary art. 


Now, body painting is used to celebrate body positivity and the normalization of nude bodies. Over time, female body painting has become increasingly popular, with many female body painters gaining traction on social media. So let’s dive into it. Here is everything you need to know about body painting! 

What is Body Painting? 

Even though many people are familiar with face painting, the connection between body painting and face painting is usually never made. This is because face painting is typically associated with a quick 10-minute face painting at a carnival. While body painting, on the other hand, is a more refined and impressive form of art that is a much longer process and can take hours. Although they are widely different in purpose, the idea of using the human body as a canvas is relatively the same. 

Body painting is similar to face painting, but it extends to the entire body. While body painting is typically done nude, it does not always entail fully naked bodies. Some men and women decide to wear undergarments or even costumes as part of the art. 

Body Painting as a live Art

Body painting is live art somewhere between a performance and traditional art such as paintings and photography. In body painting, there are sometimes a few different ways that the audience views the art. The first is when a model is painted out in public. This part of body painting can be considered a performance since people who pass by can watch the art being created. The second occurs after a photograph of the body art is taken. The audience has changed from people who viewed the body painting in-person to those looking at a finished photograph. 

How Body Painting Became Popular as an Art Form 

Paintings of women’s bodies have always been popular throughout history, but the first modern full female body painting was first created in 1933 by Max Factor Sr. at the World’s Fair in Chicago. Unfortunately, his body painting didn’t get the reaction he wanted. It was considered more of a jarring statement than a form of art respected by the public. Although this incident didn’t popularize body painting as an art, it inspired future artists to utilize his techniques of putting women in body paint. 

Body painting actually became popular during the 1960s when people who started to fight for women’s rights would paint their bodies as a social and political statement. These body painters were labeled “hippies,” but the art form was starting to grow as fine art as well as a political tool. 

What Type of Paint is Used for Body Painting

Artists use a few different types of body paints, including water-based paint, latex paint, and alcohol-based paint. Water-based paint is best for projects that don’t take as much time since it is easy to rinse off but does not stay on for a long time. Latex paint is good to use since it sets really quickly, but the artist needs to make sure the model is not allergic to latex before starting. Finally, alcohol-based paints are the longest-lasting, but they can be difficult to clean. Each type of body paint has its own pros and cons that make them unique, so it is best for the artist to consider all factors for a project before picking a body paint. 

To learn more check out How to Choose Your Bodypaint Guide

Different Types of Body Painting 

Within body painting itself, there are many different styles of body painting. If you are looking for body paint ideas, check out the different types of body painting that you can do. 

illusion bodypaint mirjana milosevic

Illusion Body Painting 

In illusion body painting, the artist can manipulate the body so that the art appears to be like something else. Artists can use either the entire body and disguise it as an illusion or use parts of the body such as a hand.  

Camouflage Body Painting 

When it comes to camouflage body painting, the artist picks a specific environment and can blend the person into the environment. The person can be set in a cityscape or landscape. 

Fine Art Body Painting

Fine art body painting is when the artist uses their artistic vision to create delicate art with their specific style. This art movement usually has a certain harmony between the different shapes and colors. 

Character or Creature Body Painting 

If you have ever seen a person painted as a specific character, whether it be from a movie, video game, or mythology, you have seen character body painting. 

Fashion Body Painting 

Fashion body painting is where body painting is incorporated into a model’s outfit. This type of body painting can be found in fashion shows or photoshoots. 

How Body Painting Embodies Female Empowerment 

It may initially feel intimidating for models to have their entire body painted since they may feel exposed and vulnerable, but most women who decide to get their body painted end up wanting to do it again. This is because body painting is a great way to celebrate body positivity since artists want all types of bodies to be painted. 

Women who model body painting feel the sexiness of the strength and empowerment to be vulnerable enough to allow someone to paint directly on their bodies. Body painting allows women to feel like they can step into their power and claim it for themselves. They realize that their bodies are beautiful and can be pieces of art meant to be cherished. This is why body painting is extremely powerful in political, social, and sexual climates. The power that comes from body painting is often harnessed in critical human rights movements. With body painting, artists declare that women’s bodies are a statement of empowerment. They deserve to be seen, normalized, and celebrated.  

Art is the language that fuses creativity and pictures to drive a message home.  Popular modern artists like Trina Merry has using art to depict various emotions, appearances, and actions of people. Female body painting is one of the most used approach and here are the 35 most intriguing female body painting designs that create realistic impressions.

1.       The Goddess Bodypaint- Kali

The Goddess avatar is a famous female body painting design that depicts a Goddess.

2.       Animal Body Paint Tiger

Body painting art animals are popular choices. The portrait paints a woman in fabulous and wild black and orange tones.

3.       World Map Painting

Nape Body Paint.jpg

This impressive full-body art design features maps and navigation on a female body.

4.       Body painting festival

This impressive female paint design from Riina Laine was the winner at the World Bodypaint Festival. Pictures of female body painting contest are very popular with the media.

5.       Non toxic body paint for pregnancy

This is body paint animal art design of a mother and child giraffes creates a tender moment against a sunset basecoat.

6.         Flower body paint

This sexy female body paint image depicts a woman painted in white flowers to form a tropical gaia mother earth image.

7.       Abstract female body painting

This abstract female body painting image combines colors and textures for a dynamic image.

8.       African body paint designs

The painting showcases tribal body paint using African body paint designs

9.       Spiderman cosplay body paint

A female painting design depicts a sexy spider man cosplay, perfect for female body paint halloween costumes or alter ego play.

10.   Metallic Sexy body paint

This couple’s embrace is made even sensual by the light reflected off the silver metallic body paint.

11.   The Galaxy Woman

Space Blacklight Body Paint.jpg

The universe is inside us and we are all made of stars in this blacklight body paint pics

12.   Anatomy body painting

Pictures of female body painting contest- female anatomy is depicted in this beautiful body paint.

13.   Lion Body Paint

Body art animals are stunning and this illusion bodypaint lion delights.

14.   Sexy Chinese Dragon Body Paint

Dragon Body Paint.jpg

This warm-toned Chinese dragon snaking on paintings of women's bodies

15.   Avatar cosplay bodypaint

In this Neyitiri cosplay bodypainting (Avatar) the model can really step into character for Halloween.

16.   Native American body paint

Tribal body painting art

17.   The Cheetah woman

Tiger King Woman Body Paint.jpg

This female painting design depicts a woman painted like a cheetah.

18.   Female body outline painting

This abstract female body painting combines sexy body paint with mask lace elements to blur the lines of where the model’s body paint begins and the satin fabric ends.

19.   Chinese artists body paint

This China Doll style dress body painting was created for a MAC in person experience but can help bring out an exotic alter ego or geisha body paint cosplay.

20.   Thermal female body painting

Thermal painting has gained virality for its depictions of heat across the body. This abstract body painting highlights the body in a sexy way.

21.   Tree branch fairy body painting

This nymph twists and turns with branches outlining the bodies curves. If you are looking for a design inspired by mother nature, this is a fabulous style that looks great on your wall.

22.   Illustrative style body paint: blacklight floating lanterns

Blacklight body paint pics- this floating lantern piece could have been inspired by the movie Tangled.

23.   Body paint wedding

Could you imagine your wedding in full body paint? This beautiful bridal female body painting design portrays three happy women and their grooms in bodypaint.

24.   Typography body paint

This typography body painting says “talk less, say more”, in this

25.   Waterfall nymph in the form of a Female Body Art

Waterfall Black Light Body Paint.jpg

26.   Cleopatra body paint

Ancient woman goddess body painting.

27.   Hand Painted Lingerie Body Art

Perfect for sexy boudoir photography sessions.

28.   Camouflage body paint into cherry blossoms

This body painting in NYC has a model blending into the cherry blossoms in Central Park

29.   Robot Cyborg body paint

This airbrush body painting has enormous stencilled details transforming the model into her cyborg alter ego.

30.   Mother Earth bodypainting

This body paint for pregnancy combines various gaia and nature elements to show the beauty of giving birth, creation and the connection to the planet.

31.   Jean Grey X Men cosplay body painting

What a fantastic Female body paint halloween costumes

32.   Camouflage soldier body paint

This brown and green illusion body paint pattern makes this body painted woman look like she’s actually wearing a shirt!

33.   Pop Art Body Painting

Inspired by the likes of Roy Litchenstein, this women in body paint creates a living pop art painting with her custom painted backdrop.

34.   Sexy Dallas Cowboys sports jersey body paint

This artistic and stunning female painting creates a sexy tribute to the Dallas Cowboys. A perfect surprise gift for a sports fan spouse or significant other!

35.   Dia De Los Muertos Body Art

This bodypainting combines the macbre with the beautiful in stunning textures and colors!

Conclusion

These are superb and blazing female body painting designs that will leave you wooed. Have a look and decide which ones to add to your photo gallery.

 

 

Meet the Team : Bodypaint Assistant Erica Etcetera Interview

Help Wanted:

Painter needed – and not to help paint walls! New York artist is looking for painting assistant to join her team. The ideal candidate should be comfortable with the human body and have experience painting live models. Candidates will have the ability to remain steady under pressure and be accepting of nude bodies, thongs and pasties. You will be painting directly on human bodies. No need to apply if you are awkward around other people’s nipples.

Chances are if I ran that ad, I may not get any responses, but if I did, the one reply would probably come from Erica Etcetera.

Erica joined our team as a body paint assistant two years ago. While she is a talented makeup artist and body painter, she also has a bit of a wild streak. Erica is unafraid. She tackles all types of projects without fear and is always up for a challenge.

One of her favorite projects include the Harper's Bazaar shoot we did in October 2018 that featured not just models, but all women, including photographers, editors and makeup artists. Another choice assignment was painting female models to look like statues placed in Central Park.

Erica just rolls with the punches and never acts surprised by anything we ask her to do. We traveled for a project in Los Angeles last year and I think she was one of the first ones packed and ready to go. She’s a world traveler, having grown up in Virginia and London.

It’s easy to tell that Erica been an artist her entire life. She has a great sense of color and an enormous amount of creativity. She never ceases to amaze even if she didn’t really set out to be a body painter.

Erica said she was always attracted to fine art, drawing and painting mostly. But ever since her 12th birthday, her attention turned to makeup. It wasn’t until after she earned her BFA in Painting & Drawing and Art History from James Madison University that people started asking her why she wasn’t a makeup artist. After hearing that for the millionth time, she decided to merge her world of paint and body paint.

I met Erica at her makeup graduation from MAKE UP FOR EVER Academy in SoHo, NYC. Her final was a head-to-toe body painting and I was so impressed with her work and the manner in which she went about it that I went right up to her after and the graduation and said, “Hey, I think you'd be a really great addition to my team!”

Erica is a wonderful addition to our team. I love her outlook on life. In a YouTube video we recently made, she said that one of her favorite things about humans is how contradictory we are.

“So, I really love body painting because it is both amazing because it's both so public and intimate at the same time,” she said.

That unique perspective is why we are thrilled to have Erica on our team!

Empowering Women in the Age of Donald Trump: Video

Meet Trina Merry, with over 12 thousand Instagram followers, the New York based artist is highlighting the problems within femininity and gender equality at a time when President Trump has made so many Americans feel invisible. Trina’s latest series in New York aims to face these issues head on, using bodypainting to create a simple yet powerful statement that contrasts landscapes of power with human reality.

Right outside Trump Tower itself, Trina’s boldest project in the series featured two nude, female models as she once again created new images in the framework of something much greater, this time exploring femininity within the context of Trump Tower and everything it stands for.

Captivating and discreetly bold, Trina’s artwork blends in to stand out.

Camouflaging her two models using Trump Tower as their backdrop, Trina’s Fifth Avenue piece was a reaction to the meeting between President Trump and Russian President Vladimir Putin. What started as artwork showcasing gender equality through the top free act and questions surrounding women’s rights, transformed into something much greater and posed the question to Trump - Are Americans invisible to you?

Each of Trina’s female models stood nude and proud as she covered the front of their bodies in red paint - a deliberate nod to Trump’s Republican stance. Their chests read the hashtag #AreWeInvisible, highlighting so many unanswered questions about women, Americans as a whole and democracy. On their backs, Trina replicated the physical view of Trump Tower, as her models gradually became camouflaged within the setting and their bodies became part of the structure. In light of Trump’s troublesome past with the female body, Trina’s body painting showed two striking messages - the invisibility of felt by many and the demand for answers.

“A lot of people came up and took pictures of what we were doing and really wanted to engage with us on social media”

One thing’s for sure, Trina’s message and her models were not invisible that afternoon. Her amazing artwork caught the attention of passersby and sparked conversations about her intervention. This reaction continued on social media where people discussed their opinions about Trump and Putin.

Trina believes that while she has the ability to express herself, it’s important to not stand down and take action over what’s currently happening in America. The unconventional medium of her artwork places emphasis on the problematic and often overlooked issues surrounding not just gender, but power, control and the right to have a voice in America. In her series, women are opposing landmarks of power around New York City, juxtaposing the hard lines of the architecture and what these buildings represent, with the soft curves of the female body and the interesting dialogue these buildings create for us.

You can keep up to date with Trina’s latest projects by following her on Instagram @trinamerryart where you can get involved in the conversation and see more of her masterful bodypainting around the world.

 

What's the Best Kind of Bodypaint for Sensitive Skin? (Q&A video)

If you’ve ever been curious about the art of bodypainting and what goes into it, this interview with Trina Merry, an accomplished New York City artist, will answer some of your questions. 

What is technically the most challenging aspect of bodypainting?

I mean when I'm doing my camouflage body paintings outside.  Definitely time is the hardest aspect of what I have to deal with as well as things like changing light, environmental factors like weather or other people. Technically the hardest aspect about body painting is that you're painting on a person and that person can be fidgety, they can be ticklish, they can need to use the bathroom, they can sweat, they could have not eaten or drank too much alcohol the night before and you have to sort of babysit them. When you just want to paint. So I think working in community is.. can be challenging sometimes but it's so richly rewarding and I love that every piece of artwork that we make has a heartbeat and a twinkle in the eye. So I think that the technical difficulties that we sometimes have to encounter in a human being is 100% worth it.

How long does it take you to bodypaint?

It takes me anywhere between one and three hours to do the camouflage style body painting. So really fast at those and then human sculptures can take anywhere from two hours to 18 hours. The longest body painting I'd ever did was the yellow human sport bike and that took me about 18 hours to accomplish. So it really varies wildly.

What’s the best kind of bodypaint for sensitive skin?

So for sensitive skin I definitely recommend the hypoallergenic water-based body paint and then I recommend testing for any allergies. So you could just take the inside of your wrist have your painter do some different paint tests on you and within 15 minutes usually you'll know.  I definitely recommend that you stay away from any metallic paints like any metallic powders or anything like that because I find that people even with regular skin are breaking out in rashes with it. So stick to hypoallergenic water-based body paints and you should be okay but again do a test just to make sure. Well that's all the questions we got this week. Do you have a question about body paint that you would like answered?  Leave it below in the comments and maybe I'll choose your question next week. Thank you so much for your curiosity and if there's a way that I can help you please let me know.